over-the-top operation
Over-the-top (OTT) operation delivers digital content and services directly to end-users over the internet, bypassing traditional distribution channels like cable or satellite.
Over-the-top (OTT) operation enables streaming of video, audio, gaming, and messaging services directly to consumers over the internet without relying on traditional network providers or broadcast infrastructure.
OTT services leverage HTTP and adaptive streaming protocols to deliver on-demand and live content to any internet-enabled device, offering users personalized recommendations, subscription options, and analytics-driven quality adjustments.
Technically, OTT platforms integrate content delivery networks, encryption, digital rights management, and real-time monitoring to optimize performance, enforce content policies, and scale to millions of concurrent users. However, OTT can face challenges such as network congestion, latency variability, and evolving regulatory landscapes.